Renewal Efforts

Now if you look at IBM they have been heavily focused on cutting edge and innovative technologies and created artificial growth in the organization by acquiring several successful companies which complements their product stack in next generation technologies. Companies like Datapower which is the market leader in XML and security appliances, Filenet which is also a big player in Workflow and BPM, Cognos is a market leader in Business Intelligence, Softek which offers storage solutions. There are several products like these that are acquired by IBM. At the same time, IBM is also investing on training its own employees and is making significant changes in leadership style by making it more approachable and open to new ideas. Most of the people would identify IBM with Mainframes but on a closer look Mainframe is very small portion of its revenue and its product space comprises of products for open systems - software that works on Unix, Linux, Solaris, Windows and other distributed systems.

Another case in point - Sony has been a market leader in consumer electronics.
In May 1960 Sony electronics was the first company to create the world's first direct-view portable television.

From Sony PlayStation to the Walkman, Sony consumer electronics has been at the forefront of consumer electronics. During the recent years Sony Electronics has been losing its market capital in consumer electronics. Sony is set to lose over US $1 billion on the PlayStation 3 in the year following its launch. Sony has launched PS3 with a US $399 price tag - around US $100 less than it costs to manufacture. It is also late in entering the flat screen LCD market too. These are all because of internal and external factors. Higher manufacturing cost is attributed to internal challenges faced by Sony and at the same time other manufacturers like Toshiba have taken a significant market share from Sony.
As a part of their renewal efforts in 2005 CEO Nobuyuki Idei, has stepped down amidst growing pressure from the stakeholders to show profitability and the former Head of Sony Corporation of America, Howard Stringer has been promoted to the position of Chairman and Chief Executive Officer.
Similar renewal strategies have been adopted by Dunkin Donuts. Allied Domecq Quick Service Restaurants (ADQSR), which includes quick service
restaurant brands Dunkin' Donuts, Baskin-Robbins, and Togo's Sandwiches, has named Jon L. Luther as the new CEO. Luther and his leadership team, including three women, whose dedicated roles will build on the company's business strategy, ensure operational excellence and develop innovative menus and concepts that support ADQSR's brands, employees and franchisees. In 2007 to increase market capitalization and revenues, Dunkin Donuts has started a new market campaign "America Runs on Dunkin", this has already got some positive results.
As quoted in April edition of Wall Street Journal
" Armed with fresh capital from 2006 December's $2.43 billion private-equity buyout of Dunkin' Brands Inc., Dunkin' plans to remake its nearly 5,000 U.S.
stores over the next three years, and have triple that number in less than 15 years. Dunkin' plans to unveil the first part of the new strategy in April ‘08 with an
advertising campaign aimed at re-branding the chain as a quick but appealing alternative to specialty coffee shops and fast-food chains "